Virtual Engagement

Rajagopal

• 31 juli 2025
• 9781637428580

Samenvatting:

Contemporary insights into virtual marketing deliver a deep dive into technology-driven e-commerce strategies for B2C and B2B sectors. Emphasizing cost-effective customer engagement, the discussion integrates global case studies and emerging market practices to illustrate innovative approaches to business modeling.

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.