The Social Commerce Handbook

Paul Marsden

• 16 januari 2013
• 9780071802024

Samenvatting:

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the Big Five --YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning Likes into Buys . The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence