Planning Your Internet Marketing Strategy

Ralph F. Wilson

• 02 november 2001
• 9780471441090

Samenvatting:

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.

Build a Solid Foundation for e-Business Success!

Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz(r)" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave-fast!

Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to:
* Set goals for your e-business
* Differentiate your company's products and services
* Position your company in the consumer's mind
* Master product strategy, placement, promotion, and pricing
* Budget and implement your plan

Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success!