New Retail Power & Muscle

Thomas E Austin

• 01 april 2000
• 9780966114454

Samenvatting:

New Retail Power & Muscle provides insights into one of today's hottest subjects - the impact of the Internet and online buying on the retail business. With this book, you will explore the future of retailing and the emergence of new approaches that go well beyond clicks-and-mortar. Currently, traditional retailers (mortar) are integrating with online retailing (clicks) to create the so called "clicks-and-mortar". This is only the beginning of a new era in retailing! This book not only outlines at the fundamental problems presently facing traditional retailers and the limitations of today's "clicks-and-mortar", but will fascinate you with solutions that expand way beyond what anybody is doing today.