Marketing Plan for Tech Startups

Justyna Bak

• 17 november 2025
• 9798330548668

Samenvatting:

The book every AI founder and marketing leader has been waiting for - bold, practical, and proven to work.By a tech executive who launched AI and developer solutions at Google and bootstrapped the marketing engine of an edge AI startup.With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.Through real-world examples, case studies, and insights from top operators, it shows how effective marketing unlocks growth.It's a hands-on guide for:¿ Startup founders - shortcut to clarity under pressure¿ Marketing executives - gut check to align teams and accelerate growthWhether you're launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution. Who is this book for?¿ Startup founders who need clarity and focus under pressure.¿ Marketing executives aligning teams to accelerate growth.¿ Future marketers and career changers entering the field.¿ Experienced leaders refreshing skills for the AI era. What will I learn?¿ Position with scientific precision so value is unmistakable.¿ Use storytelling to connect emotionally before the rational pitch.¿ Build consistency so every touchpoint compounds trust.¿ Turn AI into a marketing superpower to move faster and smarter.