Managing Business Multi-channel World

Timo Saarinen

• 30 april 2005
• 9781591406297

Samenvatting:

Addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. The book offers insight into studies on multi-channel e-business in consumers, markets and strategy of e-business and the impending future of the multi-channel environment.



Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.