Living on the Fault Line

Geoffrey A. Moore

• 01 juni 2000
• 9781841121185

Samenvatting:

Moore s first two books, Crossing the Chasm and Inside the Tornado, focused on the marketing challenges posed by high tech products and services and the technology adoption life cycle. This time Moore focuses on the management challenges.
Moore frames the new discussion around a single theme: how should a public company that rose to prominence prior to the age f the Internet manage for shareholder value now? He guides executives and managers who are coping with the disruptive technology that is destabilizing their core market positions, providing them with new models, metrics, and organizational practices to meet the challenges of the new economy.