Explainable

Jarred Smith

• 25 februari 2026
• 9798234015273

Samenvatting:

Search grew up. Most marketing hasn't caught up yet.
For decades, success in search meant rankings, traffic, and clicks. Today, search engines don't just point people to answers, they decide what the answer is. And they decide which brands are trustworthy enough to include. If AI assistants are already answering questions about your industry but never mentioning your company, this book explains why and what to do about it.

Explainable is a practical guide to two emerging disciplines every marketer needs to understand: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Written in plain language, it shows how they build on SEO rather than replace it.

Inside, you'll learn:

- Why the "10 blue links" model broke and what replaced it- How AI systems decide which brands to recommend and which to ignore- Why clarity now beats cleverness, and authority comes before optimization- How to create content that gets cited, not just clicked- How to measure success when influence happens before traffic- The most common GEO and AEO mistakes and how to avoid them- Real-world applications across B2B, DTC, enterprise, and local businesses

This book is for you if:
>About the author:
>The brands AI recommends aren't always the biggest or the best-known. They're the ones that are easiest to explain.The question isn't whether search has changed. It's whether your marketing has changed with it.