E-Business and E-Commerce Management

Dave Chaffey

• 12 december 2006
• 9780273707523

Samenvatting:

E-business and E-commerce managementThis major text details how managers and students can apply new information and communications technologies to enhance the performance of their organisations. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines including information systems, strategy, marketing, operations and human resources management.The book prompts the reader to evaluate critically the hype, opportunity and risks associated with e-business. The approach taken focuses on how existing businesses can achieve e-business while minimizing the risks, but it also asks how the new revenue and business models highlighted by dot-com companies can be applied.A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking. Direct links to answers at the end of chapters and a dynamic Companion Web Site are provided. Margin definitions and diagrams are used throughout to explain concepts and technologies.E-business and E-commerce management: explains the relationship between e-business, e-commerce and e-marketing activities within organisat