How To Acquire Clients

Alan Weiss

• 12 april 2002
• 9780787955144

Samenvatting:

Alan Weiss, expert consultant and author of the best selling book Million Dollar Consulting has written this, the fourth book in The Ultimate Consultant Series, to help refresh, revitalize, and reawaken successful consultants (and those who want to be successful) to the need to continually seek more and better business. "Better" business also means a higher quality business that successful consultants accrue once they ve paid the dues and taken the risks: higher fees for less labor intensive work, passive income, alliances which drive your business, and selective and appealing instances and locales that combine personal goals with business improvement.
Topics in the book include

• Identifying opportunities
• Preparing for success
• Gaining market share
• Guaranteeing repeat business
• Selective acquisition
• And much more

• "Best Practices" shares highly successful techniques.
• "The One That Got Away" offers insights gained from failure.
• "The Twilight Zone" demonstrates the unlikely and unimaginable in client acquisition.
• "Who Could Make This Up," contributed by the author himself, provides some of the ironies and peculiarities of the wonderful but odd profession we re all a part of.