Scenarios Art Strategic Conversatio 2nd

Kees Van Der Heijden

• 26 november 2004
• 9780470023686

Samenvatting:

The Second Edition features brand new material throughout, and places increased emphasis on the essential link between organizational success and unique insights and original ideas. In addition, the entire text has been rewritten to bring it up to date and make it more practical whilst retaining the underlying rigour. A new website offers support materials for tutors.Scenarios: The Art of Strategic Conversation, Second Edition will help you:

• Break out of the organization s `thinking box and take a wider perspective
• Understand the unique drivers of an organization s success by articulating its central business idea
• Develop scenarios as alternative ways of making sense of what is happening in the business environment, and use them to become more secure with the future
• Gain new understanding of the organization in its `playing field , using narrative and storylines to articulate the overall systemic framework and make it visible
• Do all of this as an organizational process, to impact thinking of the organization as a whole and to prepare it for action.