Contemporary Thoughts on Corporate Branding and Corporate Id ...
T. Melewar
- 23 oktober 2008
- 9781349360628
Samenvatting:
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
€ 106,99
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