Shake That Brain

Joel Saltzman

• 28 februari 2006
• 9780471742104

Samenvatting:

Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas - from sales, marketing, and product creation to ethics, innovation, and the bottom line.

—Alan Weiss, PhD, author, Million Dollar Consulting

"Do not miss this opportunity to have your brain shaken AND stirred to new levels of business achievement."
—Don Wilson, President & CEO, Association of Small Business Development Centers

"A smart, provocative read, filled with practical ideas from a uniquely entertaining writer and speaker. And it's fun!"
—Allen P. Adamson, Managing Director Landor Associates

Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home.

Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called "witty and rewarding" by People Magazine and he's the recipient of a national Audie award for "Best Educational and Training Audio." His website is www.shakethatbrain.com