MIR Series in International Business- Escalation of Commitme ...

Bjorn Rober

• 25 augustus 2018
• 9783319887142

Samenvatting:

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.