MBA Essentials

Gyan Shankar

• 09 oktober 2025
• 9798269119816

Samenvatting:

A concise and practical MBA guide that brings together timeless business models and modern practices to help managers, leaders, and students thrive in today's competitive world.

Written by a former Corporate HR Head, faculty member, and seasoned consultant with multiple post-graduate degrees-including an MBA from West Virginia-this book distils years of corporate and academic insights into a single, accessible volume.
Across 15 focused chapters, you'll explore the essential building blocks of modern business:

- Finance & Business Metrics - Understand the numbers that drive decisions.- Strategy in the 2020s - Compete and grow in today's disruptive environment.- Marketing, Demand Generation & Advertising - Build brands that attract and retain customers.- Operations & Process Improvement - Streamline systems for efficiency and scale.- Organizational Behaviour & Leadership - Lead with influence and impact.- Negotiation & Competitive Intelligence - Gain advantage in complex markets.- Entrepreneurship & Innovation - Create, adapt, and grow with confidence.- Data, Analytics & KPIs - Measure what matters for performance.- OKRs, Roadmaps & Execution - Align strategy with results.- Product-Led Growth & RevOps - Harness modern business models for long-term success.

Whether you're an MBA aspirant, a working manager, or a curious learner, MBA Essentials: Core Models & Modern Practices provides a clear roadmap to master the skills that matter in the 21st-century business landscape.