Managing Cultures
Wendy Hall
- 01 maart 1996
- 9780471955719
Samenvatting:
Provides readers with a powerful tool to ensure success when entering into a strategic alliance on both national and international scales. Extensive case studies illustrate the advantages and pitfalls involved in alliances. Contains guidelines which enable companies to assess if an alliance is right for their business and what criteria to use when selecting a partner.
€ 29,90
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