Moments of Truth PB
Jan Carlzon
- 29 maart 2001
- 9780060915803
Samenvatting:
The president and CEO of Scandinavia Airlines details how to restructure an organization so that customer needs take priority, how to best utilize employees who deal directly with customers, and how to increase employee motivation.
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.
€ 11,93
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