Routledge African Media, Culture and Communication Studies- ...

Ikechukwu Obiaya

• 08 december 2025
• 9781041023852

Samenvatting:

This book offers a compelling exploration of Nigeria’s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development.

This book offers a compelling exploration of Nigeria’s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development. From the role of government and regulatory bodies to the power of local innovation, the volume provides a timely and strategic assessment of how Nigeria’s creative economy is shaping a new narrative for growth.

As Africa’s most populous country, Nigeria boasts a rich cultural mosaic and a growing generation of dynamic creatives making waves both locally and globally. With Nollywood, Afrobeats, and indigenous fashion now commanding international attention, creative output is fast overtaking oil as Nigeria’s most influential export. Through sector-specific case studies, the book critically examines this shift, highlighting high-impact sectors like film, fashion, music, and visual arts, while also shining a light on underexplored industries such as publishing, advertising, and hospitality. It asks bold questions about whether the right structures are in place to truly harness Nigeria’s soft power for economic and social impact.

Providing a thorough and nuanced analysis of Nigeria’s creative landscape, this book will be an important read for researchers, students, and policymakers with an interest in the future of African culture, innovation, identity, and industry.