Fashion Marketing & Merchandising

Mary G Wolfe

• 30 mei 2013
• 9781619604926

Samenvatting:

Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text

• Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies.
• Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization.
• Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security.
• Reports successful fashion merchandising activities that satisfy the changing consumer market.
• Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing.
• Examines fashion industry globalization and business consolidation.
• Discusses how to prepare for career opportunities in fashion, including entrepreneurship.
• Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.