Skin microbiome is a buzzy topic in the beauty space; mainstream companies like Dove are dedicating entire sections of their website to explaining the skin microbiome Trendy brands like Mother Dirt and the London-based Gallinee are dedicated solely to taking care of the skin microbiome Books in this space sell well: the comp The Beauty of Dirty Skin has sold over 11,000 copies since its 2018 publication Includes skincare routines and DIY beauty products Author known as a skin microbiome expert and has been quoted in health and beauty publications like Allure, InStyle, Mindbodygreen, PopSugar, Reader's Digest, Refinery 29 and more