Why We Buy
Paco Underhill
- 01 mei 1999
- 9780684849133
Samenvatting:
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
€ 28,-
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