Competition Demystified

Bruce Greenwald

18 augustus 2005
9781591840572

Samenvatting:

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

€ 21,97

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