Information Communication Technologies and City Marketing

Mila Gasco-Hernandez

• 28 februari 2009
• 9781605661346

Samenvatting:

Intends to promote understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering topics such as city branding, export promotion, and industry marketing, this comprehensive book looks into effective marketing initiatives for city development.



Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. ""Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World"" promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.