Wiley and SAS Business Series- Leading in Analytics

Joseph A. Cazier

• 26 oktober 2023
• 9781119800415

Samenvatting:

Praise for LEADING IN ANALYTICS

“Advanced analytics helps turn data into intelligent insights for better decision-making. Reading the hype may convince you that you need it but does not help you to realize it. To move from concepts to real-world implementations, start by studying Leading in Analytics. Then build your team and have them study Leading in Analytics.”
— Karl Kempf, PhD, Senior Fellow and Director of Decision Engineering, Intel Corporation

“In an era where analytics is creating more value for companies than ever before, Cazier creates a blueprint for a successful analytics career. A must-read book for anybody working with analytics to drive company value.”
— Patrick Getzen, Retired Chief Data and Analytics Officer, BCBS of NC

“Leading in Analytics is a must-read for business executives who are ready to move towards successful analytics projects. This easy-to-follow guide is devoted to sharing practical information that will help you construct a roadmap to success for your analytics projects. These concepts are further illustrated through interesting real-life examples from a long list of executives with an impressive track record. Increase the likelihood of success for your next project by following these same methods as described in Leading in Analytics!”
— Paige Valentine, Senior Director, SAS

“This knowledge is exactly what I have needed for a long time regarding running Liferithms. The information has already added priceless value to my approach to running my companies and showed me how to prioritize analytics. It is easy to get lost in the possibilities of what can be done with data, now I have a clearer picture of what should be done, and a head start on how to get it done.”
— Olu Ogunlela, Founder and CEO, Liferithms

“As an executive with just enough knowledge of analytics to be dangerous, I wish I had this book twenty years ago. Seeing, and acting on, the big picture as outlined in Leading in Analytics would have taken us to levels of success that we did not know were possible.”
— D Terry Rawls, Former University President, Entrepreneur

“I have been coding analytics for over a decade and have now reached a point in my life when I want to shift from an analytics coder to an analytics leader and I found this book a very practical guide for this purpose.”
— Olim Atabayev, Data Engineer, Allstate Insurance

“As a young analytics professional, this book was a very eye-opening experience for me. In the past, my understanding of analytics was focused on low-level concepts such as probability distribution, p-values, and Python. However, this book has provided me with a fresh and insightful perspective on analytics, focusing on people, leadership and impact.”
— Ting Jennings, Data Analyst, PwC

“Cazier takes the reader on a journey far beyond the theories of analytics with his step-by-step approach he breaks into tasks. He sets the stage with Task 0 where he explains the sense of urgency to do analytics right, failure rates across industries, and the primary causes of failure, all while citing some of the most distinguished people in the field. This book is a useful guide for me personally and will be for thousands of others for years to come.”
— Darren Long, USAF (Ret.) and Advisory Consultant at MSS BTA

A step-by-step guide for business leaders who need to manage successful big data projects

Leading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to execution. You’ll learn which aspects of the project to pay attention to, the right questions to ask, and how to keep the project team focused on its mission to produce relevant and valuable project. As an executive, you can’t control every aspect of the process. But if you focus on high-impact factors that you can control, you can ensure an effective outcome. This book describes those factors and offers practical insight on how to get them right.

Drawn from best-practice research in the field of analytics, the Manageable Tasks described in this book are specific to the goal of implementing big data tools at an enterprise level. A dream team of analytics and business experts have contributed their knowledge to show you how to choose the right business problem to address, put together the right team, gather the right data, select the right tools, and execute your strategic plan to produce an actionable result. Become an analytics-savvy executive with this valuable book.

• Ensure the success of analytics initiatives, maximize ROI, and draw value from big data
• Learn to define success and failure in analytics and big data projects
• Set your organization up for analytics success by identifying problems that have big data solutions
• Bring together the people, the tools, and the strategies that are right for the job

By learning to pay attention to critical tasks in every analytics project, non-technical executives and strategic planners can guide their organizations to measurable results.