The Legend of Goodyear

Jeffrey L. Rodengen

• 01 juni 1997
• 9780945903352

Samenvatting:

The name Goodyear is synonymous with quality tires, blimps, and the excitement of motor sports. But did you know that Goodyear helped conquer the moon, marketed expanding balloon houses, and fought off a hostile takeover by a man reported to have a superstitious fear of rubber? You may be surprised by some of the people and events that have made Goodyear what it is today. Discover the fascinating history behind the company that has played a defining role in the 20th Century. The Legend of Goodyear: The First 100 Years, provides a detailed account of the unfolding drama of this American icon's success.