I feel very grateful for having made good as well as bad decisions along my journey, because I have learned from all those experiences, and today I want to share in these pages much of what I know, with great emotion but above all, with great humility. Through anecdotes, phrases, and with his usual charisma, Arturo Elias Ayub, considered by many to be the best negotiator in Latin America, tells us about his life as a businessman. In this book he shares what he has learned in business and in life: from his beginnings at his father's store, his time in soccer as president of the Pumas Futbol Club, to becoming one of Mexicos best-known businessmen and negotiators during his work in one of the most important international companies. The Negotiator is an engaging and extensive book, with practical advice that will teach you how to negotiate a salary increase, to get a promotion, to resolve family conflicts, to obtain better results with your suppliers and clients, among many other things, as well as make good decisions in your day to day life, and will teach you two key skills that will help you achieve practically everything you want in any aspect of your life.