While growing up in St. Louis, young entrepreneur Seth Turner Jr. learns many lessons. He quickly matured into one of the most innovative bosses from the Midwest area, earning respect from all of his peers and elders. Throughout his journey, he is motivated by music, books and sneakers. After having a run-in with police and seeing the birth of his daughter, Seth makes changes in his routine and focuses on building a brand. This story is inspiring and will motivate anyone who is making something from nothing.