Legends and Soles

Sonny Vaccaro

• 25 februari 2025
• 9780063423435

Samenvatting:

The gripping and eye-opening sports marketing memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including:- Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan- How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage- His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown- The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sportsFilled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.